This June, Just Live a Little are proud to announce that not only are we launching two brand new products, but we’re launching them with a new retailer, too!
We’ve long been admirers of Aldi’s ‘Grow with Aldi’ initiative that allows smaller, local food producers to showcase their products in 130 Aldi stores across Ireland. The programme in partnership with Bord Bia, the Irish food board, seeks to promote up and coming brands.
Since starting Just Live a Little in 2011, we’ve had some fab opportunities – we’re currently the only granola served exclusively at all Hastings Hotels and we’ve created a pretty impressive stockist list including exporting to 10 countries worldwide. So whilst we wouldn’t describe ourselves as ‘up and coming’, this northern Irish brand is more than ready to be served up to their Irish counterparts in the south!
For such a special launch, we couldn’t just treat Aldi customers to our amazing granola on its own – we just had to come up with two new surprises!
Introducing Just Live a Little trail mixes – crunchy clusters of coated oats with thoughtful and flavourful fruit and nut combinations. Our mixes give you the slow release carbohydrates you need whether you’re on a hike, on the go or simply want a healthy and tasty alternative to a tempting treat!
Our SMART ENERGY trail mix is vegan, high in fibre and packed with protein as a great pick me up. With whole almonds, coconut chips, pumpkin seeds and oh-so-sweet sultanas – this mix won’t leave you trailing behind but will release energy where and when you need it!
Our SALTED CHOCOLATE mix has all that SMART ENERGY has, but with cocoa nibs and chocolate chips – is its slightly naughty sister! This vegetarian mix provides that sweet chocolate taste without the sins, unless you polish off ten packs in one sitting – we wouldn’t blame you!